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Pontiac

Pontiac
The Pontiac brand was introduced by General Motors in 1926 as the companion marque GM’s Oakland division before overtaking it in popularity and supplanted it entirely by 1933. Early on Pontiac adopted the Native American theme for its logo and vehicles : Star Chief, Pathfinder, Chieftain… In the 50s, Semon "Bunkie" Knudsen became general manager of Pontiac, along new heads of engineering, E. M. Estes and John DeLorean, Knudsen immediately began reworking the brand's image, to become "America's No. 1 Road Car." In 1961, Knudsen had moved to Chevrolet, and Pete Estes took over management of Pontiac and Delorean was promoted to Pontiac Chief engineer. Both continued Knudsen's work of making Pontiac a performance-car brand. Pontiac capitalized on the emerging trend toward sportier bucket-seat coupes in 1962 by introducing the Grand Prix. Although GM officially ended factory support for all racing activities across all of its brands in January 1963, Pontiac continued to cater to performance car enthusiasts by making larger engines with more power available across all model lines. Pontiac was advertised as the performance division of General Motors from the 1960s onward. Amid late 2000s financial problems and restructuring efforts, GM announced in 2008 it would discontinue manufacturing and marketing vehicles under that brand by the end of 2010. The last Pontiac badged cars were built in December 2009, with one final vehicle in January, 2010.>
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