The family business that preceded the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. In 1858, Emile Peugeot applied for the lion trademark, and in 1889 Armand Peugeot built the concern's first car, an unreliable steam tricycle, followed in 1890 by an internal combustion car with a Panhard-Daimler engine. In 1896 the Société des Automobiles Peugeot was founded. A popular model introduced in 1955 was the Peugeot 403. It sold one million copies by the end of its production run in 1962, famously including one driven by TV detective Columbo. In 1960 introduced the Peugeot 404, which proved rugged enough to win the East African Safari Rally, in four of the six years between 1963 and 1968. More models followed, many styled by Pininfarina, such as the 504, one of Peugeot's most distinctive models. Peugeot has an impressive history in motor sport for more than a century. Peugeot won the WRC five times, the Le Mans Cup twice, surpassing Toyota and Audi, the World Endurance Championship twice, and more. In 2014 Peugeot has pulverized the record set in the ascent to Pikes Peak. The Lion carries the Legend.