The Datsun 240Z was introduced in 1969 as a 1970 model.. The 240Z was so great because it capitalized on sturdy engineering, excellent performance, low price, and attractive styling. Due to its relatively low price compared to other foreign sports cars of the time (Jaguar, BMW, Porsche, etc.), it became very popular in the United States and all over the world. Yutaka Katayama is considered the 'Father of the Z Car' and is responsible for the design and creation of this legendary vehicle.