1963 Ford Ranchero Apparel and Accessories by Legend Lines
In 1960, The second-gen Ranchero arrived as a completely different vehicle. Redesigned inside and out, as it’s common when moving into a new generation, the Ranchero became much smaller, based on Ford's compact Falcon, specifically the two-door sedan delivery variant. it was 13 inches shorter than its predecessor. Ford also shortened the wheelbase, which measured only 110 inches compared to 118. The popularity of small, economical cars like the Volkswagen Beetle perpetuated a shift in thinking among the three largest American manufacturers; 1959 had the introduction of the 1960 Falcon along with the 1960 Chevrolet Corvair and Plymouth Valiant. A pickup version of the Volkswagen Bus and a van based on the Chevrolet Corvair were offered, as well. The economic recession of the late 1950s also certainly played a role. Ford believed the market wanted a more practical vehicle, one much smaller, lighter, and cheaper than a full-sized pickup truck, and indeed the Ranchero sold well in this incarnation. Now marketed in print as the "Falcon Ranchero", the new vehicle's standard powerplant was an economical 144 cu in (2.4 L) straight-6. In 1961, the 170 cu in (2.8 L) straight-6 was offered, and in 1963, the optional 260 cu in (4.3 L) V8 was offered in addition to the 144 and 170. The two-speed Ford-O-Matic automatic transmission (1960 - 1963) or three-speed C4 Cruise-O-Matic could be ordered as could a three-speed manual transmission. The Ranchero had an 800-lb load capacity. The Ranchero evolved along with the Falcon in 1964, becoming just a little larger along with its parent and using the same basic body style for 1964 and 1965. In 1965, the 289 cu in (4.7 L) V8 replaced the discontinued 260 and an alternator replaced the generator in all Ford cars.