Oldsmobile Collection of Apparel and Accessories by Legend Lines
Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone. During its time as a division of General Motors, and was noted for several groundbreaking technologies and designs. Oldsmobile entered the 1950s with its 'Rocket' engines and the Space Race. Oldsmobile's Rocket V8 engine was the leader in performance; its cars were generally considered the fastest on the market, and by the mid-1950s their styling was among the first to offer a wide, "open maw" grille, suggestive of fighter jet propulsion. From 1948 to 1957, Oldsmobile adopted a ringed-globe emblem depicting North America to stress what marketers felt was its universal appeal. Starting in 1958, the grille logo changed again to reflect the rocket image using twin jet pod-styled taillights as a nod to its "Rocket" theme. Oldsmobile was among the first to receive a wraparound windshield, a trend that eventually all American makes would share at sometime between 1953 and 1964. Notable achievements for Oldsmobile in the 1960s included the introduction of the first turbocharged engine and a factory water injection system in 1962 (the Turbo Jetfire), the first modern front-wheel drive car produced in the United States, the Vista Cruiser station wagon noted for its roof glass, and the upscale 442 muscle car. In 1968 the split grille appearance was introduced and remained a traditional feature until production ended in 2004. The 1970s and 1980s were good years for the Oldsmobile division; based on popular designs, positive reviews from critics, and perceived quality and reliability, with the Cutlass series becoming North America's top-selling car by 1976. By this time, Olds had displaced Pontiac and Plymouth as the third best-selling brand in the U.S. behind Chevrolet and Ford. In the late 1970s and again in the mid-1980s, model-year production topped one million units, something only Chevrolet and Ford had achieved. When it shut down in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Mercedes-Benz, Peugeot, Renault, Fiat, Opel, Autocar and Tatra.
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