Plymouth Road Runner Apparel and Accessories by Legend Lines
Plymouth introduced the Road Runner concept in 1967 as a low cost muscle car intended for younger buyers. The car was based on the lightweight Belvedere body, and further stripping of non-essentials made the vehicle event lighter. This not only drove the price of the vehicle into territory that most could afford, but it gave an advantage over heavier vehicles. The front and back seats were both bench. There was no radio, no air conditioning, no cruise control, no trim, and very few color options. Most of the options available favored speed and acceleration. Plymouth paid Warner Brothers to use the Road Runner cartoon image. Along with the image, the horn went 'beep-beep'.
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