Renault 5 LeCar Apparel and Accessories by Legend Lines
The Renault 5 was styled by Michel Boué, who designed the car in his spare time, outside of his normal duties. When Renault executives learned of his work, they were so impressed by his concept they immediately authorized a formal development program. The North American Renault 5 debuted in 1976 as the “Le Car”. AMC marketed it through its 1300 dealers where it competed in the United States against such front-wheel-drive subcompacts as the Honda Civic and Volkswagen Rabbit. It was described as a "French Rabbit" that "is low on style, but high on personality and practicality". The Le Car was offered from 1976 until 1983, but sales in Canada continued until 1985. In at least one U.S. municipality, the Le Car was used as a law enforcement vehicle, when the La Conner, Washington police department acquired three of the vehicles for its fleet in the late-1970s. Renault advertised Le Car's versatility in a full-page ad featuring its use by the Police Department.